LG OLED77G16LA. Display diagonal: 195.6 cm (77"), Display resolution: 3840 x 2160 pixels, HD type: 4K Ultra HD, Display technology: OLED, Screen shape: Flat. Smart TV. Motion interpolation technology: Motion Rate 120, Native aspect ratio: 16:9. Digital signal format system: DVB-C,DVB-S2,DVB-T,DVB-T2. Wi-Fi, Ethernet LAN. Product colour: Black
LIGHT UP YOUR WORLD.
SELF-LIT PiXELS HAVE EVOLVED.
LG OLED is the pinnacle of TV experience. Self-lit pixels have evolved to allow even more spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV — elevated in every way.
LG OLED evo
Our best
OLED ever.
LG OLED evo sets a new standard. The next-gen OLED panel has been redesigned to include an extra layer and a stronger emissive material. These optimise the structure of the panel, refining the wavelengths of light and increasing efficiency.The result is a brighter and sharper image for true brilliance in clarity of content and the ultimate viewing experience.
What makes OLED unlike anything else?
The answer is self-lit pixels. A self-luminous display technology that gives you the ultimate viewing experience. Unlike LED TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and unique designs.
SELF-LIT PiXELS.
100 million reasons to love OLED.
When it comes to picture quality, OLED beats LED hands down. That's because OLED has millions of self-lit pixels allowing for infinite contrast, 100% colour fidelity and the sharpest pixel-perfect details. The result is a viewing experience like no other.
Infinite Contrast
OLED puts LED
in the shade.
Put simply, OLED has millions of self-lit pixels that can turn on and off to achieve perfect black and infinite contrast. That black is better than both mini-LED and LED TVs. So it doesn't matter how many thousands of backlights they have, LED TVs will still be in OLED's shadow.
100% Colour Fidelity
OLED passes with flying colours
Renowned global testing agency Intertek has confirmed that LG OLED displays have 100% colour fidelity. This means that the colours you see on the screen closely match the colours of the original image. So everything you watch looks as the creator intended.
LG OLED TV.
A view found nowhere else.
If you're looking for the pinnacle of TV experience, look no further. LG OLED TV is a work of art, a big-screen cinema, a portal to gaming worlds, and a front row seat to the biggest sporting events. It's everything you want a TV to be.
OLED Design.
A gallery worth repeat visits.
LG OLED TVs redefine what TVs should look like. Their unbelievably slim designs are so beautiful that they make your living room more like a museum of modern art.
Gallery Design
Built in flush fit wall-mount
LG OLED G1’s class-leading gallery design offers an ultra slim profile and built-in flush fit wall mount providing understated elegance to any space, merging seamlessly into your environment while making a bold statement and powerful focal point.
Gallery Stand
Designed to stand out.
Picturesque works of art aren't just for walls anymore. The Gallery Stand gives you the freedom to place your TV out and turn your home into a gallery.
OLED Cinema.
Sharp picture for more immersive movie.
LG OLED G1 is the ultimate at-home cinema experience. Laser sharp pictures, crystal-clear sound and perfect black levels provide film experiences exactly how the director intended.
Entertainment
Home to all your favourites.
Streaming has never been easier. Get all your must-have apps like Freeview Play, NOW TV, Netflix, Prime Video, Disney+ and more on LG’s webOS smart platform.
Dolby Vision IQ & Dolby Atmos
Awe-inspiring drama to every genre
Dolby Vision IQ intelligently optimises picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound — a powerful combination that produces breathtakingly cinematic results.
FILMMAKER MODEâ„¢
The director's vision brought to life.
FILMMAKER MODEâ„¢ turns off motion smoothing while preserving the original aspect ratios, colours, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended.
HDR 10 Pro
Get the full range of enjoyment.
LG's own dynamic range technology, HDR 10 Pro, adjusts brightness to enhance colour, reveal every tiny detail, and bring lifelike clarity to every image — it also intensifies regular HDR content. Now all your favourite movies and shows will be more vivid and vibrant from beginning to end.
OLED Gaming.
Swift response for faster gaming
LG OLED G1 ignites the full potential of next generation consoles. Feel every detail in stunning pixel-perfect 4K resolution enhanced by Dolby Vision and Dolby Atmos , and boost your competitive edge with an incredible 1ms response time. The G1 comes loaded with professional-grade fully integrated features such as HDMI 2.1, G-Sync, VRR, HFR (4K/120p), Game Optimiser, ALLM, eARC and HGiG and easy access to Twitch on LG’s webOS smart platform.
Partnerships with Game Industry Leaders
An unbeatable combo.
LG continues to work with industry-leading companies to ensure you get the best possible gaming experience. We partnered with NVIDIA and AMD to make LG OLED TV the only G-SYNC and AMD FreeSyncâ„¢ Premium certified TV. And on top of that, we joined forces with Xbox to unleash the full potential of next-gen gaming, becoming the official TV partner of the Xbox Series X console. Combine all this with the stunning picture quality and ultra-fast response times of OLED and you're guaranteed to get the most out of gaming every time you play.
The Latest Gaming Specs
Play at the highest standard.
"LG OLED unleashes the full potential of next generation consoles - and heightens your gaming skill. Boost your competitive edge with HFR, VRR, ALLM and an incredible 1ms response time. See every detail in stunning pixel-perfect 4K resolution, HGiG, Dolby Vision and Dolby Atmos. OLED TVs come loaded with HDMI 2.1, FreeSync, G-Sync, Game Optimiser, eARC features as well as easy access to Twitch on LG’s webOS smart platform.
Game Optimiser
Unseen levels of control.
Game Optimiser puts all your game settings in one place. It automatically adjusts the picture to optimise graphics no matter what type of game you're playing. You can also toggle both NVIDIA G-SYNC and AMD FreeSync technologies so all your games are clearer and smoother with less lag, stutter, and tearing.
OLED Sport.
Smooth motion for more realistic sport
LG OLED G1 delivers the ultimate sports stadium experience to your home with glorious perfection. With uncompromised picture quality at any viewing angle, mind-blowing visual fidelity, immersive sound and the smoothest motion no matter how intense the action is, OLED G1 keeps every detail of the game in diamond sharp focus, bringing stadium intensity to any room.
OLED Motion Pro
You've never seen movement like this.
Advanced motion handling technology reduces motion blur to deliver smoother action and a clearer viewing experience. Witness the quick and subtle detail of every play even during fast-paced sport.
Sports Alert
Never miss your team play.
Sports Alert notifies you before, during, and after games. You'll never have to worry about missing the big plays from your favourite teams, even when you're watching other content.
Bluetooth Surround Ready
A clear home advantage. Easily connect Bluetooth speakers for a true wireless surround sound experience. All the action sounds richer and more realistic, bringing the big-game atmosphere to your living room.
α9 Gen4 AI Processor 4K
Brains that will blow your mind.
At the core of every LG OLED TV is the α9 Gen4 AI Processor 4K, the brain of the TV, capable of automatically detecting and optimising the content you are watching for the ultimate picture and sound experience.
AI Picture Pro
This is what pro looks like.
Using a vast database of over one million visual data points, the deep-learning algorithm recognises content, removes noise, and optimises picture quality.
AI Sound Pro
Sound turned up to pro.
By learning from more than 17 million audio data points, the processor identifies voices, effects, and frequencies so it can then optimise the sound by genre for a more immersive experience. And the new Auto Volume Leveling feature maintains consistent voice levels across different types of content.
LG OLED.
We care about
the bigger picture.
LG OLED TVs are safer for you and the environment than LED TVs. Because OLED uses self-lit pixels, it's more comfortable for your eyes when you watch for long periods. LG OLED panels have also been recognised as eco-friendly with reduced risk of hazardous emissions.
Eye Comfort Display
Low blue light for more comfortable viewing
LG OLED TVs have been certified as flicker-free, low blue light displays that pose no photobiological hazard to your eyes. Unlike LED TVs, which flicker and emit of lot of blue light. So sit back, relax, and enjoy the view.
Eco-friendly OLED
Caring is in our nature.
LG OLED TVs are officially eco-friendly. When compared with LED TVs, they're safer because they don't use backlights, they're made with less plastic, use fewer hazardous materials, and have a lower risk of producing indoor air pollutants.
AI ThinQ
Think you know smart?
Think again.
LG ThinQ is here to maximise your TV experience. Choose your favourite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control.
New Home
Welcome to your new home.
The newly designed home screen shows personalised content suggestions, gives you easier access to favourites, and lets you control connected devices all in one place.
New Magic Remote
More like a magic wand.
The redesigned Magic Remote has an ergonomic design that's easy to hold, and its point and scroll system allows faster searching. Built-in voice control provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favourites.
Voice Command
Your central hub of convenience.
LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition*. With Google Assistant and Amazon Alexa built-in, you can control your LG OLED TV with your voice and access entertainment faster.
- LG 4K SELF-LIT OLED evo – true brilliance in clarity of content
- Ultra slim (23.1 mm) gallery design & built-in flush fit wall mount
- Advanced α9 Gen4 AI processor 4K for ultimate picture & sound
- Ultimate Cinema & sport with Dolby Vision IQ and Dolby Atmos
- Unrivalled Gaming with HDMI 2.1, VRR, HFR, Game Optimiser
