Sony KD-49XE7002. Display diagonal: 124.5 cm (49"), Display resolution: 3840 x 2160 pixels, HD type: 4K Ultra HD, Display technology: LED, Screen shape: Flat, LED backlighting type: Edge-LED. Smart TV. Motion interpolation technology: Motionflow XR 100 Hz, Native aspect ratio: 16:9. Digital signal format system: DVB-C,DVB-T,DVB-T2. Wi-Fi, Ethernet LAN. Product colour: Black

Uncover the detail with 4K HDR

A High Dynamic Range (HDR) compatible TV will change the way you look at TV. Combined with 4K Ultra HD resolution, HDR video content delivers exceptional detail, colour and contrast, with a far wider range of brightness than other video formats. The result is the most lifelike picture TVs have ever been able to create, with brilliant highlights and fine detail.

Rediscover every detail with 4K X-Reality PRO

Discover a thrilling world of extraordinary clarity. Every single pixel is enhanced beautifully by our most powerful 4K picture processing technology ever. Individual parts of each scene are analysed and matched with a special image database that independently addresses texture, contrast, colour and edges. The difference is clear with supremely lifelike detail, whatever you're watching.

Made to listen: ClearAudio+

Make your listening as lifelike as your viewing. ClearAudio+ fine-tunes TV sound for an immersive experience that seems to surround you. Hear music, dialogue and surround effects with greater clarity and separation, whatever you're watching.

Narrow aluminium frame

The narrow frame helps the TV look slim and attractive, focusing the eye on the screen for maximum entertainment.

Cable management

Keep wires out of sight. All of your cables can be neatly arranged across the back of the TV and channelled into the stand, so everything looks tidy.

Be online instantly with one button YouTube

Go straight to YouTube and enjoy all your favourite videos. We have made YouTube faster than ever on this internet ready TV and included a YouTube button on the remote control for easy browsing.

Cable-free front

Hide all your cables from set-top boxes or Blu-ray players within the unique stand.

DSEE restores detail to your digital music

Low-resolution Internet video, catch-up TV and other heavily compressed audio files don’t always sound so great. A large amount of information gets thrown away when digital audio is compressed. With Digital Sound Enhancement Engine (DSEE) technology, lost frequency components (especially high frequencies) are restored for natural sound with a more spacious feel.

Motionflow XR keeps the action smooth

Enjoy smooth and sharp details even in fast-moving sequences with Motionflow XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black-frame insertion for a blur-free and truly cinematic look.

Clear Phase for smooth, balanced frequencies

BRAVIA uses a powerful computer model to analyse and compensate for inaccuracies in speaker response. It does this by ‘sampling’ the speaker frequency with higher precision. This information is fed back to cancel out any peaks or dips in the speaker’s natural response – resulting in pure, natural audio with smooth, even reproduction of all frequencies.

Great entertainment wirelessly with built-in Wi-Fi

Link up easily to your home network. With built-in Wi-Fi, you’re free to go online and browse movies, enjoy video channels like YouTube and access services such as on-demand TV. Best of all, you can stream entertainment from your wireless home network and the Internet without the clutter of cables.

Cinematic S-Force Front Surround

Enjoy an immersive soundstage that pulls you into the heart of the action. S-Force Front Surround mimics the way the brain correlates sound sources to create proper volume, time lag, and sound wave spectrum – using only left and right speaker channels. By naturally emulating three-dimensional sound fields, you’ll enjoy rich, high-fidelity audio across a wider listening area.

Experience the best in 4K UHD picture quality

Our range of 4K UHD TVs deliver stunning picture quality and are compatible with the Digital Europe UHD requirements.

Super multi-format USB play

Enjoy your favourite digital content from any USB stick. Play music, video clips and view photo collections all through your TV with super multi-format USB play. Supporting a wide range of codecs, you can experience ultimate format versatility, simply plug in and you’re ready to go.

Turn your TV into a digital recorder: USB HDD REC

Store your favourite TV shows on an external USB hard disk drive to enjoy whenever you want. USB HDD REC allows one-touch and timer recording of a digital broadcast onto any USB HDD device up to 2TB in capacity. While viewing the show, simply press REC to start recording, which will automatically stop at the end of the programme.

Enjoy HDR gaming with PlayStation

Sony’s 4K HDR televisions are perfect partners for PlayStation 4 and PlayStation 4 Pro consoles. Immerse yourself in a responsive, fun-filled gaming experience with vivid textures and intensely vibrant colours. See your favourite games come to life with the incredible picture quality.