Samsung UE43CU7020KXXU. Display diagonal: 109.2 cm (43"), Display resolution: 3840 x 2160 pixels, HD type: 4K Ultra HD, Display technology: LED, Screen shape: Flat. Smart TV. Wi-Fi, Ethernet LAN. Product colour: Black

PurColour
Shows your content's true colours
Samsung's PurColour improves the quality of any image, uncovers hidden details, and helps show your content's true colours. See impressive colour, every time you watch.

Crystal Processor 4K
Think of the processor as the brain of the TV. It works in the background to improve the picture and sound of what you're watching. Simply relax and enjoy the content you love whilst the TV boosts the quality to 4K detail and adjusts the sound depending on what's playing. Streaming movies or watching live sport, you’ll really feel part of the action.

Object Tracking Sound Lite
Object Tracking Sound Lite chooses which of the TVs front speakers the sound comes through depending on where the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering all around you.

Gaming Hub
Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place.* With no downloads, storage limits or console required, just turn on your TV and play.
*Samsung account, internet connection, additional gaming service subscription and compatible controller required. Gaming Hub not available in Republic of Ireland.

Smart TV powered by Tizen*
Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, BBC iPlayer, Disney+, Apple TV and NOW apps*** – all in one place. Not sure what to watch? Our easy-to-use and customisable Smart Hub platform gives you personalised recommendations.
"*Samsung account required to access our network-based smart services and apps.
**Samsung TV has been ranked No.1 selling TV Brand for 18 consecutive years by Omdia.
***Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time. "

Adaptive Sound
Whether you're watching dialogue, sports, the news or the latest blockbuster - your audio needs are different. Adaptive Sound recognises the content on screen and adjusts the sound to what you're watching. Whether the director’s intent is to make you feel like part of the crowd or centre stage, the TV will be sure to fulfil.

HDR powered by HDR10+
HDR - or High Dynamic Range – opens up previously hidden depth and detail in the lightest and darkest scenes. HDR is the range from the lightest to the darkest areas of the picture, and the wider the range the more lifelike the image. HDR10+ takes this to the next level by adjusting the HDR range scene-by-scene for a more lifelike viewing experience.

Samsung TV Plus
Watch 1000s of TV shows and movies, all for free, anytime, anywhere you want with Samsung TV Plus. Get instant access to live and on demand entertainment like The Jamie Oliver Channel and The Graham Norton Show.  Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.
*Samsung account and internet connection required.

Samsung Knox Security
Samsung Knox ensures that confidential and sensitive data stays safe, with multi-layered security; automatic blocking of harmful attacks; and constant audits, updates and monitoring*. It even protects all the Home IoT devices connected to your TV**. It's your privacy, secured.
"*Secured by Knox applies to Samsung TVs powered by Tizen®, launched since 2015. Security software update is guaranteed for at least three years from product launch. Latest software update is required.
**Must be connected to Samsung TV via SmartThings. "

SmartThings
Control all the devices in your connected smart home system through your Samsung Smart TV. From game consoles and set-top boxes, to Bluetooth speakers and 1000s of smart devices, Samsung Smart TV gives you simple control at the touch of a button*. With SmartThings built into your Samsung TV, you can monitor home cameras, or see who’s at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected. Finally, smart living – made simple.
*Requires Samsung Account, SmartThings app, Internet connection, and SmartThings enabled devices.

• PurColour: Lose yourself in clear colour every time you watch
• Crystal Processor 4K: Upgrade the picture and sound quality with a powerful 4K processor
• Object Tracking Sound Lite: Experience sound that moves with the action on-screen
• Gaming Hub: Play the latest games from Xbox, Blacknut, Nvidia and more straight from your TV. No console required*
• Smart TV powered by Tizen*: Get tailored recommendations from your favourite Smart apps, including Netflix, BBC iPlayer, Disney+ and more…"