Samsung The Frame 2023 50” QLED 4K HDR Smart TV with S61B S-Series Lifestyle Soundbar. Display diagonal: 127 cm (50"), Display resolution: 3840 x 2160 pixels, HD type: 4K Ultra HD, Display technology: QLED, Screen shape: Flat, LED backlighting type: Dual LED. Smart TV. Digital signal format system: DVB-C, DVB-S2, DVB-T2. Wi-Fi, Ethernet LAN. Product colour: Black

Make your own TV

The Frame is a stunningly slim TV that you’ll want to watch even when it’s off. More than just a TV – it’s a glare-free canvas that can be endlessly transformed to showcase the things you love in your home, inspiring you to reinvent your everyday space.

Experience glare-free picture viewing
Matte Display

Tired of seeing distracting glare on your TV screen? The Frame's ground-breaking Matte Display overcomes this problem as it absorbs reflections - so even in bright light you'll have the best possible viewing experience. It also helps your TV look just like a picture frame, so you can enjoy beautiful artwork on a glare-free canvas.

Designed to look just like a picture frame
Modern Frame Design

The Frame is a stunningly slim TV that you'll want to watch even when it's off. This elegantly minimal TV with tidy cables even hangs just like a picture frame, near flush to the wall, so it'll blend beautifully with your home.

Style The Frame, your way
Customisable Bezels

Switch up the colour and style of your Frame TV with customisable bezel frames. Designed to look just like the edges of a picture frame, it's never been easier to customise The Frame TV to work with your taste, space or simply the artwork on display. It’s quick and easy to swap them whenever you fancy a change – all it takes is a snap to switch things up and refresh your everyday space.

TV when it’s on, Art when it’s off
Art Mode

Instead of turning into a black screen, The Frame transforms into a showcase of beautiful artwork and photography when it's turned off, allowing the TV to become part of your décor. Enjoy your favourite pieces for as long and as often as you like with no screen burn worries – guaranteed.

Room-filling sound in all-in-one design
All-in-one

For holistic sound, everything you need is in a single soundbar. The all-in-one system provides powerful surround sound provided by 5.0ch along with 4 woofers and 3 tweeters built into a compact frame that you can place anywhere in the room.

World’s first built-in wireless Samsung Smart TV-to-soundbar Dolby Atmos connection
Wireless Dolby Atmos

The power to make surround sound come to life. Samsung Soundbar supports Dolby Atmos and DTS Virtual:X, which recreates sound to bring it to new heights and take your audio to 3D.

Soundbar and TV, the perfect harmony
Q-Symphony

This Soundbar syncs with your Samsung TV, working together to create immersive sound by combining the soundbar's front and side speakers with the TV's speakers. That gives you new level of acoustic immersion so you can experience content like never before.

Center channel for clear dialogue
Built-in center speaker

Experience crystal clear dialogue with a dedicated center channel speaker. It provides balanced sound from one end to the other and beautifully completes your home entertainment experience.

• Create your own secret cinema that seamlessly blends in to your space
• A TV that looks like a picture frame. TV when it’s on. Art when it’s off
• Enjoy cinematic surround sound thanks to Wireless Dolby Atmos
• Matte Display absorbs reflections for uninterrupted viewing in any room
• Get more sound from your Samsung TV and Soundbar working together with Q-Symphony