Samsung Series 9 QE75Q90TAT. Display diagonal: 190.5 cm (75"), Display resolution: 3840 x 2160 pixels, HD type: 4K Ultra HD, Display technology: QLED, Screen shape: Flat. Smart TV. Motion interpolation technology: PQI (Picture Quality Index) 4200, Native aspect ratio: 16:9. Digital signal format system: DVB-C,DVB-S2,DVB-T2. Wi-Fi, Ethernet LAN. Product colour: Black

Pure QLED 4K TV perfection

Discover a TV that turns everything you watch into glorious 4K resolution and takes your sound to another dimension.

Experience spectacular picture detail as the film makers intended.

Quantum HDR 2000 powered by HDR10+ Never miss what’s happening in the dark shadows of a horror movie, or the bright sun-filled scenes of the latest sci-fi. And with every frame optimised to perfection, the picture you see is as detailed as it is in the real world.

Powerful intelligence for perfection

Quantum Processor 4K Samsung's powerful processor optimises picture quality to excellent viewing conditions, improving all your content.

Upgrade what you like to 4K

4K AI Upscaling 4K AI upscaling uses Samsung’s powerful Quantum Processor, automatically analysing the input source to reduce image noise, restore lost detail, and define edges around objects and text. Now you can get 4K resolution images and sound, regardless of the source.

Brightness adapts as surroundings change

Adaptive Picture Actively adapt to the viewing environment by automatically adjusting the brightness. Adapt to your very best picture, day and night

Lifelike surround sound that moves with the action on-screen

Object Tracking Sound (OTS) Experience lifelike surround sound that moves with the action on-screen. Thanks to 8 dedicated speakers – including up-firing speakers – you’ll enjoy three-dimensional sound that will pull you closer into the action of every scene.

Every sound perfected for what you’re watching and where you’re watching it.

Adaptive Sound + and Active Voice Amplifier (AVA) Your QLED Q-Series TV analyses the acoustics in the room and outputs dependent on what type of show or movie you are watching. Watching sport, you'll feel as if you're in the stadium, or a movie, you hear the action closing in from all directions. And you'll never miss out on the dialogues either. This is thanks to our Active Voice Amplifier technology, which analyses and adjusts to any noise in your home, so you can relax and enjoy your box set.

Make every moment unmissable with exceptional contrast

Direct Full Array With stunning contrast across the whole screen, you can see the fine detail in bright whites, intense blacks and all colours.

See the picture, not the TV

Boundless Design See the picture – not the TV – with a near bezel-less design that leaves you with only the beautiful picture to enjoy. Designed and crafted to look perfect from any angle, experience minimalistic style with a stunning clean back and no messy cables.

Interact and control your TV with your favourite voice assistant.

Multiple Voice Assistants | Bixby, Google and Alexa on TV Can't find your remote? For the first time, Bixby, Alexa and Google Assistant are all built into your Samsung Smart TV. Discover an optimal entertainment experience and advanced hands-free voice control in your connected home. Changing the volume, source, channel and more is as easy as asking.

Genuine cinematic colour made from over a billion shades.

100% Colour Volume Genuine cinematic colour made from over a billion colours and shades. Samsung's QLED is certified to deliver 100% colour volume. QLED technology, unlike others, is able to transform light into breath-taking colour without degradation over time.

Unlock the potential of the ultimate gaming TV technology, only on Samsung QLED.

Real Game Enhancer+ Unlock the potential of the ultimate 4K gaming TV technology with AMD FreeSync and VRR delivering gaming-monitor performance on your big screen. Never be caught out by the bad guys hiding in the shadows with Samsung’s Dynamic Black Equalizer technology, unveiling all of the finest details in the darkest scenes. Overcome the difficult levels by using Samsung Multi View to watch the latest walk-through whilst playing, all at once on the same screen. Game on for as long you like with no Screen Burn worries – guaranteed. Only on Samsung QLED.

The harmonious collaboration of Samsung QLED TV and Q-Series soundbar.

Q-Symphony Enlighten your senses with the ultimate audio visual experience. Perfect synergy achieved by synchronizing your TV’s up-firing speakers together with your soundbar’s speakers to deliver immersive sound – simultaneously from both devices. Exceptional sound quality delivered from both your TV and soundbar, without the need for a complicated set up. Q-Symphony conducts sound like never heard before, only with Samsung.

Your favourite TV and mobile content, all connected on the big screen.

Mobile View Easily connect your smartphone and mirror the screen to your TV.Discover new ways to multi-task with Samsung Multi View by watching your favourite TV show whilst commenting on Social Media, all at once on the big screen. Power through the levels of your new game by playing and checking out the latest vlog. You’ll never have to choose again. Split your screen and never miss another moment.

Personalise your TV to reflect your style.

Ambient Mode+ Turn your TV screen into a decorative feature, displaying useful information, your own photos or blend the TV into its surroundings with Samsung Ambient Mode. Just take a picture, upload it to your TV and blend it into your décor. It automatically adjusts to the light in your room, so that you can easily make the big blank screen a thing of the past.

Make your TV the heart of your connected smart home.

Connected Living With SmartThings built into Samsung TV’s you can control your smart home through your TV. SmartThings works with 1000’s of smart devices to make your life easier, more secure, and more entertaining. From controlling your lighting, scheduling your laundry or monitoring your home, this is smart living made simple.

Less time searching and more time watching with tailored recommendations.

Content Discovery (Universal Guide) Finally, all your favourite content from BBC and Netflix in one place – your Samsung Smart TV. Our Universal Guide recommends popular shows and content tailored just for you, meaning you can watch more of what you love.