LG SIGNATURE OLED77ZX9LA. Display diagonal: 195.6 cm (77"), Display resolution: 7680 x 4320 pixels, HD type: 8K Ultra HD, Display technology: OLED, Screen shape: Flat. Smart TV. Wi-Fi, Ethernet LAN. Product colour: Black

SELF-LIT OLED

The most innovative technology in TV

In contrast to LED TV technology that uses backlights, LG OLED screens pack SELF-LIT pixels which means they work independently to emit their own light. This allows for perfect black levels, outstanding colours, infinite contrasts and the sharpest details which ultimately uncover all the details in darker scenes.
OLED 8K

LG OLED powers REAL 8K

Real 8K adds extraordinary definition level to every film scene, as if you were right there inside the action. With over 100 million SELF-LIT subpixels, every single detail of LG OLED Real 8K TV is uncovered like never before on your cinematic 77-inch size screen.
AI 8K Upscaling

See it in brilliant 8K resolution

Using deep learning algorithms, LG OLED 8K transforms 2K or 4K content into the most life-like 8K picture by enhancing detail and definition. Enjoy much clearer text and images with reduced noise and enhanced sharpness.
Built-in Video Decoder

More 8K videos in REAL 8K

With HEVC, AV1, and VP9 codec support, you can watch 8K YouTube videos as well as 8K videos from a USB storage device or streaming services.
α9 Gen3 AI Processor 8K

The most spectacular TV experience

With deep learning algorithms, the newest and most powerfulLG's α9 Gen3 Processor 8K delivers the ultimate image and sound quality for the most exquisite viewing experience.
ThinQ AI

TV takes a leap forward

Transform your TV into a central hub with the intelligent ThinQ AI. LG ThinQ allows simple command and control your Home IoT ecosystem with natural voice recognition, there’s no remote needed. Also, with the Google Assistant and Amazon Alexa built-in, LG OLED TV makes life so much more convenient.
Dolby Vision IQ & Dolby Atmos

Enjoy professionally mastered visual and sound

Watch movies the way they should be – absolutely breathtaking. With Dolby Vision IQ, screen brightness, colour, and contrast are intelligently adjusted for content and lighting conditions. Dolby Atmos delivers three-dimensional immersive sound to make you feel as if you are right there inside the action.

Watch films as the director intended.

In addition to deep blacks, LG OLED TVs now feature the all-new FILMMAKER MODE™. This mode disables effects like motion smoothing, image sharpening and preserves the original vision of the director. It's easily activated through the TV menu, or by using the LG smart remote in-built voice control. We are proud that leading directors support this feature.
Unlimited Entertainment

LG webOS smart platform: your favourite content all in one place

Enjoy all your favourite content from Netflix, Disney+, Apple TV+ and LG Channels and more. The latest movies, TV shows and documentaries can also be accessed through voice command.
Disney+

Your favourites, all in one place

Disney+ gives you full access to stream classics, binge on new Originals, or catch the latest movies. With Disney, Pixar, Marvel, Star Wars and more - there's something for everyone.
The Apple TV app

The home of Apple TV+ and much more

Original shows and movies from Apple TV+. Just the premium channels you want and thousands of movies to buy or rent. It’s personalised and expertly curated, so you’ll discover the best of what’s on. And it’s all in the Apple TV app.
G-Sync Compatible

Play every game at the highest standards

As the first TVs to offer NVIDIA G-SYNC Compatible support in the industry, LG OLED is the ultimate choice for your gaming setup. All your PC games will be clearer and smoother with less stutter, lag, and flicker. Stay on the winning side with the best TV for gaming.

Smoother gameplay for the win

A higher frame rate, VRR, ALLM, and eARC with HDMI 2.1 support. These are the LG's latest gaming features that allow fast-moving content in higher resolution and smooth, synchronised graphics.
Low Input Lag & Fast Response Time

Don't lag behind the competition

Dominate your way to victory with LG OLED TV. With a low input lag and fast 1ms response time, get ready to play in full-force with reduced blurring and added clarity.
HGiG Profile

More immersive HDR gaming

HGiG delivers HDR gaming graphics best matched with theperformance levels of your TV. With LG OLED, play from a wide selection ofgames with the confidence in a TV that will show every game at its absolutebest.
Eye Comfort Display

SELF-LIT pixels for comfortable viewing.

LG OLED TVs are "Eye Comfort Display" certified which means they emit a lower level of blue light and protect your eyes whilst watching your favoutite content.
Sports Alert

Never miss updates on your favourite team.

Catch every moment of your favourite team with LG Sports Alert. The Sports Alert feature gives you real time alerts on your favourite sports news (e.g. results, goals) whilst watching something else so you won't miss out and can fully relax whilst watching other content.
Bluetooth Surround Ready

Real surround sound for an immersive experience.

With Bluetooth Surround Ready, you’re fully immersed in a three-dimensional stadium atmosphere. All you have to do is simply connect two compatible Bluetooth speakers of the same model to your LG OLED TV.

• SELF-LIT LG OLED: the most innovative technology in TV
• Ultimate 8K picture quality enhanced by the LG α9 Gen 3 8K processor
• Dolby Atmos giving immersive three-dimensional sound
• Ultra slim design and flush wall-mount included
• Award-winning smart platform: LG webOS
• Perfect viewing angle