Hisense U7QF 50U7QFTUK. Display diagonal: 127 cm (50"), Display resolution: 3840 x 2160 pixels, HD type: 4K Ultra HD, Display technology: LED, Screen shape: Flat, LED backlighting type: ULED. Smart TV. Display brightness: 700 cd/m², Response time: 20 ms. Digital signal format system: DVB-C, DVB-S, DVB-S2, DVB-T, DVB-T2. Wi-Fi, Ethernet LAN. Product colour: Silver

Beauty redefined with Hisense ULED 4K

Quantum Dot Colour

Get closer to reality with over 1 billion true-to-life colours.

Full Array Local Dimming

Independently controlled dimming zones for richer blacks and clearer highlights.

HDR10+

Brighter, detailed scenes and enhanced contrast levels.

Dolby Vision™ HDR

Inspired by cinema technology for vivid, lifelike images.

Dolby Atmos®

Powerful, moving audio that seems to flow all around you, even overhead.

4K HDR Certified

Stunningly realistic picture quality and pin-sharp clarity.

Our ultimate 4K HDR experience.

Get closer to reality with the Hisense U7QF ULED TV with Quantum Dot Colour, delivering over a billion true-to-life colours. Direct Full Array Local Dimming utilises independently controlled dimming zones for added precision. Bring the true cinematic experience home with HDR10+ and Dolby Vision™ support, plus immersive sound by Dolby Atmos®. Hisense’s new VIDAA U4 Smart TV OS lets you enjoy all your favourite entertainment from Netflix, Prime Video, YouTube Freeview Play and more, and control your TV using voice with Alexa built-in.

Over a billion colours with Quantum Dot Colour.

Get closer to reality and experience a wide colour gamut of up to 100% (typical value) under the DCI-P3 standard for smoother gradients and more vivid and realistic reds, greens and blues.

Subtle shades, astonishing detail.

Direct Full Array Local Dimming lets you experience remarkable contrast levels with independently controlled dimming zones, enabling pinpoint detail in darker scenes and stunning brightness.

One giant leap for surround sound.

Dolby Atmos® puts you inside the action with bigger, more encompassing sound that fills your room - even overhead - to immerse you in your entertainment.

See everything, miss nothing with HDR10+.

Dynamic metadata enables scene-by-scene adjustment for improved image accuracy.

Vivid, lifelike images with Dolby Vision™.

Inspired by cinema technology, Dolby Vision™ achieves astonishing brightness and contrast depth.

Bring entertainment to life with HDR 10+ and Dolby Vision™

HDR10+

Dynamic metadata ensures every frame is adjusted to get closer to the director's vision. Brightness, colour saturation, and contrast are adjusted scene-by-scene achieves amazing image precision.

Dolby Vision™

Inspired by cinema technology, highlights are up to 40 times brighter and blacks 10 times darker than standard dynamic range, resulting in vivid, lifelike images.

HDR10 & HLG

Supporting the current industry standards for High Dynamic Range of HDR10 and HLG, detail in the darkest areas of a picture aren't lost whilst bright areas don't blow out.

4K HDR Certified

With 4x more pixels than traditional Full HD, Hisense’s 4K UHD resolution delivers breathtaking picture quality and pin-sharp clarity.

Amazing picture realism with Hi-View Engine.

Advanced real-time AI scene optimisation and powerful picture processing delivers new levels of colour, contrast and detail for lifelike picture quality.

It's all about U.

Personalised, intuitive and smart, access all of your favourite entertainment and built-in apps from the likes of Netflix, Prime Video, YouTube, and Freeview Play.

The newly designed launcher view lets you customise apps based on your needs and with Spotlight Guide you can preview recommendations and must-watch shows or movies by app from the home screen. Search across your TVs apps at once with Global Search whilst One Touch Access lets you access your favourite TV apps in one click.

Launcher View

Discover a world of entertainment effortlessly and customise based on your favourite apps.

Content Discovery

Preview recommendations of the latest shows and movies from the selected app.

One Touch Access

Simply press one of the dedicated buttons on the remote for quick access to the most popular apps.

Alexa built-in

Use Alexa to control your TV with your voice, search across the VIDAA U platform or use any Alexa skills.

Boost your chances of winning with Game Mode.

For fast-paced action or sports games, input lag of less than 20ms ensures quicker reaction times can be replicated onscreen so you can stay ahead of the competition.

Explore the U7QF

Near bezel-less frame

An almost edge-to-edge display for a natural, immersive viewing experience.

VIDAA U4 Smart TV

Switch effortlessly between all of your favourite on-demand entertainment with our brand new VIDAA U4 Smart TV OS.

Central stand design

This elegant single stand design complements any modern living space.