Sony BRAVIA XR | XR-77A95L | QD-OLED | 4K HDR | Google TV | ECO PACK | BRAVIA CORE | Perfect for PlayStation5 | Seamless Edge Design. Display diagonal: 195.6 cm (77"), Display resolution: 3840 x 2160 pixels, HD type: 4K Ultra HD, Display technology: QD-OLED, Screen shape: Flat. Smart TV. Motion interpolation technology: OLED Motion, Native aspect ratio: 16:9. Digital signal format system: DVB-T2, DVB-C, DVB-S2, DVB-T. Wi-Fi, Ethernet LAN. Product colour: Black

Our flagship TV - now brighter than ever. This is the Sony BRAVIA A95L OLED TV.

The A95L is our best TV yet, delivering the ultimate viewing experience for every type of entertainment - from cinema to sports to gaming! It's the brightest, most colourful OLED TV we've ever made, with our new QD-OLED panel delivering approx. 200% more brightness than a conventional OLED TV, and our XR Triluminos Max display giving you real-life shades and hues you won't find on other TVs.

As the picture stays true from any angle, everyone gets the best seat in the house.

Our Cognitive Processor XR is the power behind it all. It understands how humans see and hear in real-life; for example, it recognises that you will be focusing on the main character in a scene, and that the sound of a jet plane should move across the top of your head. With this complex level of understanding, the A95L then recreates scenes in your living room that are so realistic, you can see them unfold in front of your eyes and hear the action all around you.

Our Acoustic Surface Audio + technology turns the screen into a speaker. When sound comes directly from what's happening on-screen - from fast moving vehicles to whispered plot twists - your entire entertainment experience is enhanced, with everything feeling more immersive and emotive.

You can even take your home entertainment set-up to the next level with the Acoustic Center Sync feature, which synchronises your TV's audio system with the centre channel of a compatible Sony soundbar.

Ultra-slim with a smooth Aluminium Seamless Edge Bezel that oozes style, our premium, signature design will feel at home within any interior.

The 3-way aluminium TV stand offers ultimate convenience; choose the standard position for larger surfaces, the narrow position if your furniture is smaller, or the soundbar position if you want to slide your soundbar neatly underneath.

Hundreds of movies are waiting for you on the BRAVIA CORE app! Exclusively for BRAVIA TV owners, you'll gain access to the Sony Pictures Entertainment library filled with the latest blockbusters and classics, watch in Pure Stream (the highest in streaming quality), enjoy the largest available collection of IMAX Enhanced movies, and be treated to behind-the-scenes Studio Access. When you buy the A95L, you can choose 10 movies to redeem in up to 4K HDR quality, and enjoy 24 months of unlimited streaming.

A great TV for gamers, the A95L recognises when a console is connected and powered on, automatically switching to Auto Low Latency Mode in HDMI 2.1 so you can enjoy smoother, more responsive gameplay. In high contrast scenes, you’ll be able to see the crucial details in the darkest and brightest parts of the screen, thanks to our Auto HDR Tone Mapping technology. With Auto Genre Picture Mode, you won’t need to worry about adjusting your settings as you switch between different types of entertainment.

Our new dedicated Gaming Menu allows you to optimise your gaming performance - quickly. It includes Motion Blur Reduction, a Black Equaliser, Crosshair (available in six different styles), and Screen Size, that allows you to maximise your view when you need to see more detail in every corner of a game and minimise it when you need your eyes to focus on the enemy with laser vision!

You'll access 700,000+ movies and TV episodes from across your streaming services on this Google TV, and everything is organised into topics and genres to suit your personal interests.

Set aside your remote and control the A95L hands-free! Voice Search makes life so much easier - just ask to find a specific title, search by genre, get personalised recommendations... You can even use it to control your other smart home devices, and more.

You can even save up to 32% more energy with our TV! Our new ECO Dashboard puts all of your eco settings in one place that's intuitive and user-friendly, so you can save energy without hassle or jargon.*

BRAVIA CAM is included. From an optimised viewing experience wherever you are in the room, to video chats on the big screen, BRAVIA CAM can transform how you enjoy your TV.

Ever find yourself torn on what to watch? Our new Multi View feature enables the screen to be split two ways. You'll never miss a thing with Time Shift either - this new technology recognises when you leave the room, automatically pausing your show whilst you're out, and resuming it once you're back.

Crunchyroll - the largest anime streaming service in the world – is included on the A95L too. With a vast library of anime, manga, and other original content, you can watch titles like "Lupin the Third," "Attack on Titan," and "The God of High School" on-demand on your Sony TV. The movies and shows are translated and subtitled or dubbed, so you can enjoy in a variety of languages.

• OLED is often considered the pinnacle of television picture quality; our new and improved QD-OLED panel propels it into a whole other realm! In fact, this A95L QD-OLED TV delivers approx. 200% more brightness than a conventional OLED TV
• Our Acoustic Surface Audio + technology makes everything more immersive by turning the A95L screen into a speaker - just like a cinema screen! Large actuators invisibly vibrate the TV screen to create powerful acoustics that move with the action, whilst left and right built-in subwoofers boost bass
• Ultra-slim with a smooth Aluminium Seamless Edge Bezel, our premium, signature design will feel at home within any interior. The 3-way aluminium TV stand offers ultimate convenience; choose the standard position for larger surfaces, the narrow position if your furniture is smaller, or the soundbar position if you want to slide your soundbar neatly underneath
• Perfect for PlayStation 5, the A95L features Auto Low Latency Mode in HDMI 2.1 for smooth, responsive gameplay, as well as Auto HDR Tone Mapping to reveal crucial details in the darkest and brightest parts of the screen. There's even a dedicated Gaming Menu that includes our brand-new Crosshair and Screen Size features - they could be the secret to your next win!
• Access 700,000+ movies and TV episodes from across your streaming services on this Google TV, with everything organised to suit your personal interests. You can even set aside your remote and go hands-free with Voice Search!
• Hundreds of movies are waiting for you on the BRAVIA CORE app! Exclusively for BRAVIA XR TV owners, you can choose 10 movies to redeem in up to 4K HDR quality, as well as 24 months of unlimited streaming