Sony KD-98ZG9. Display diagonal: 2.49 m (98"), Display resolution: 7680 x 4320 pixels, HD type: 8K Ultra HD, Display technology: LCD, Screen shape: Flat, LED backlighting type: Direct-LED. Smart TV. Native aspect ratio: 16:9. Digital signal format system: DVB-C,DVB-S,DVB-S2,DVB-T,DVB-T2. Wi-Fi, Ethernet LAN. Product colour: Black

Explore the creator's vision in 8K

See how we’ve brought the creator’s intent to life by combining the brilliance of 8K HDR with our unique MASTER Series philosophy.

Full Array LED MORE LEDS, MORE BRIGHTNESS, MORE CONTRAST

Full Array LED TVs are lit by more LEDs positioned directly behind the screen, compared with conventional Edge LED TVs. This, combined with Sony’s precise local dimming technology, means the TV can independently dim or brighten individual zones of LEDs for more accurate contrast and a cinematic experience.

This is Sony 8K, a truly authentic experience

Step into the world of Sony 8K, exclusively powered by our acclaimed X1™ Ultimate processor. Enjoy immersive big screen entertainment with four times the resolution of 4K and high brightness specially developed for 8K. Pictures are rich in depth, texture and detail, filling your field of view with unparalleled realism.

Recapture hidden details in 8K

With 8K X-Reality™ PRO, images are upscaled closer to true 8K quality using our exclusive 8K database. Pictures are sharpened and refined in real time, revealing details in the architecture of the building that previously were difficult to see.

See more of the scene with intense contrast

Unlock details in shadow and highlights. With up to twenty times the contrast of conventional LED TVs, this 8K HDR TV with 8K X-tended Dynamic Range™ PRO ensures dark scenes are darker and bright scenes brighter. See how shapes and textures appear in the shadows under the bridge and beneath the bright lights of the tower.

Pictures and sound in perfect harmony

Be in the moment with true-to-life pictures and acoustics to match. Beautifully detailed images combine with our Sound-from-Picture Reality™ for a captivating audio-visual performance.

Sound-from-Picture Reality™

Our Acoustic Multi-Audio™ system includes four front facing speakers for an authentic sound. With action and sound precisely aligned, your viewing becomes so much more immersive.

The centrepiece of breathtaking sound

Use your BRAVIA as a centre speaker and hear dialogue, vocals and instruments with exceptional clarity. Simply connect your home theatre system to unleash an immersive cinematic experience.

Big screen, dynamic experience

This Sony 8K HDR TV is designed for spectacular big screen viewing. Powerful pictures put you right at the heart of the action.

Vibrant shades of colour from any viewing angle

See vivid real world colours, even from the sides, on this 8K TV. Our X-Wide Angle technology allows the faithful shades and hues of the TRILUMINOS™ Display to be enjoyed from any angle.

Enjoy studio quality with Netflix Calibrated Mode

This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator's vision and intent is faithfully preserved.

Embrace the thrills of the cinema

Enjoy cinematic thrills at home. Dolby Vision™ brings scenes vividly to life for authentic viewing, while Dolby Atmos™ fills the room with immersive surround sound.

Designed to perfectly deliver an immersive viewing experience

Every detail in this design maximizes picture and sound quality, and harmony, like never before.

Cables concealed, neat and tidy

Keep cables neatly hidden in the stand and held in place with the supplied cable holder.

Make smart even smarter

You can ask your Google Assistant to find your favourites, no remote required. It's truly effortless and offers the ultimate hands-free viewing experience. Control your Sony TV and other connected devices using your voice - there's no smarter way to run your life.

Easy control with smart remote

Connect set top boxes and other devices via HDMI to your TV and control them all using one smart commander. A slimmer, more rounded design with built-in voice control microphone and enhanced button layout makes it really easy to use too.