LG 50UP7750PVB. Display diagonal: 139.7 cm (55"), Display resolution: 3840 x 2160 pixels, HD type: 4K Ultra HD, Display technology: LCD, Screen shape: Flat, LED backlighting type: Direct-LED. Smart TV. Native aspect ratio: 16:9. Digital signal format system: DVB-C,DVB-S2,DVB-T2. Wi-Fi, Ethernet LAN. Product colour: Black

Real 4K UHD. Unreal immersion.

LG UHD AI ThinQ surpasses your expectations every time. Experience lifelike picture quality and vivid colours with four times more pixel accuracy than Full HD.

Blockbuster performance guaranteed.

Bring the cinema home. FILMMAKER MODE and HDR bring you a more immersive viewing experience. Connect with your favourite streaming platforms to access the content you love.

Quick and easy game setup.

Manage all your settings in one place with modes optimized for various game genres: FPS, RPG, and RTS. Control contrast with black & white stabilisation for better visibility.

Immerse yourself in the game.

HGiG recognises tv performance and picture quality then tunes HDR graphics to provide the ultimate HDR gaming experience.

Thrilling Sports Experience

Feel like you're in the stadium. Bluetooth Surround Ready lets you experience the game as though you're right on the sidelines. And with Sports Alert you'll always know when your favourite teams are playing.

Never miss your team play.

Sports Alert notifies you before, during, and after games. You'll never have to worry about missing the big plays from your favorite teams, even when you're watching other content.

A clear home advantage.

Easily connect Bluetooth speakers for a true wireless surround sound experience. All the action sounds richer and more realistic, bringing the big-game atmosphere to your living room.

Enhance Your Interior

Add LG UHD AI ThinQ to your interior decoration. A slim panel and bezel combined with aesthetic design elevate any interior.

Enhance everything you see and hear.

The processor removes video noise and creates more vibrant colour and contrast. Low resolution images are upscaled and reproduced at close to 4K quality. It also knows when, where, and how to improve sound, creating virtual surround sound for a more immersive and cinematic experience.

See it all in 4K

LG UHD AI ThinQ transforms 2K content into the most lifelike 4K picture by enhancing detail, definition, and color. Enjoy much clearer text and images with reduced noise and enhanced sharpness.

A bright idea for better TV

A light sensor measures the surrounding ambient light, then the processor finely adjusts tone mapping for optimal screen brightness. Smart dimming control and a pixel compensation algorithm improve contrast for better dark images. And HDR content is refined with brightness adjustments that transform darker scenes into ones with stunning contrast, detail, and color depth.

Sound that every genre deserves

By learning from more than 17 million audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience.

Think you know smart? Think again.

LG ThinQ is here to maximize your TV experience. Choose your favorite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control.

More like a magic wand.

The redesigned Magic Remote is more like a magic wand. The ergonomic design is easy to hold, and its point and scroll system allows faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favourites.

Your central hub of convenience

LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition*. You can control your LG UHD AI ThinQ with your voice and access entertainment faster.

• α5 AI Processor 4K
• LG AI ThinQ
• Active HDR
• True Cinema Experience
• Ultra Surround
• webOS Smart TV with Magic Remote